If you are interested in spurring creativity in your team,
Grant was inspired to research creativity and originality after he chose not to invest in the idea for a new company developed by some of his graduate students because they did not fit his profile of what successful entrepreneurs act like. The company is Warby Parker. You have probably heard of them – they were named Fast Company’s Most Innovative Company in 2015 and have been wildly successful. Grant is not happy that he did not invest. But why was his entrepreneur profile wrong? What do successful originals really look like? That is what the book is about.
Here are some insights:
*The importance of creativity: “Ultimately, the people who choose to champion originality are the ones who propel us forward.” “They know in their hearts that failing would yield less regret than failing to try.”
*Being a “risk taker” not so important: “I want to debunk the myth that originality requires extreme risk taking and persuade you that originals are actually far more ordinary than we realize.”
*Creative Quantity Better than Quality: “In fact, when it comes to idea generation, quantity is the most predictable path to quality.” “Many people fail to achieve originality because they generate a few ideas and then obsess about refining them to perfection.”
*Achievement Orientation Limits Creativity: “When achievement motivation goes sky-high, it can crowd out originality: The more you value achievement, the more you come to dread failure.”
*Procrastination: It can be a good thing! If you procrastinate “strategically” – “take a break in the middle of brainstorming” and come back to it later. This encourages divergent thinking.
These are not just Grant’s opinions. He is a Professor at the Wharton School of Business and all of these ideas are very well researched.
This is just a taste of some of the great ideas in the book. To learn more, you can check out Grant’s TED Talk here and even take his assessment on how “original” you are. How original are you???
Creativity and innovation are key to making even more of a Mission Impact. Check out Adam Grant’s ideas and become even more of an Original.