Mission Statement Mini-Case. Recently, my friends in the Office of Career Services at the Smith School of Business at Maryland asked me to do some strategy work with them. The first thing we reviewed was their mission. Here is the Mission exercise I take organizations through: *AIM: Specify exactly what “persons, places, or things” the organization aims to … [Read more...] about Aim & Impact
Archives for August 2012
Strategy is “Like” a Theme Song
Can you hum the theme song for Hawaii Five-O? How about Mission Impossible? I bet you can and, if you can whistle, I’ll also bet that you can whistle the tune to The Andy Griffith Show. Can the people in your organization explain your strategy as effortlessly as they can hum the Hawaii Five-O theme song? I suggest that should be your goal. And when they explain it, … [Read more...] about Strategy is “Like” a Theme Song