You know you have a brilliant strategy – but it is not working. What’s up?
There are a myriad of reasons why excellent strategies are not implemented effectively. Here are two basic pitfalls that you can avoid.
#1. Undercommunicating the Strategy. John Kotter,
#2. The Strategy is too Complex. You need to be able to communicate your strategy simply – not in a five inch thick binder. D.J. Collins and M. G. Rukstad discovered this problem when they researched a wide variety of companies, which was reported in Harvard Business Review a number of years ago*:
“Leaders of firms are mystified when what they thought was a beautifully crafted strategy is never implemented. . . . They fail to appreciate the necessity of having a simple, clear, succinct strategy statement that everyone can internalize and use as a guiding light for making difficult choices.”
There are many other reasons why your great strategy may not be implemented well, but avoid these two common errors and you will stand a much better chance at making a significant Mission Impact.
*D. J. Collins & M. G. Rukstad, “Can You Say What Your Strategy Is,” Harvard Business Review, April 2008.