The classic use of SWOT Analysis (a review of an organization’s Strengths, Weaknesses, Opportunities, and Threats) has been around for a long time in the field of strategic planning, but it can be used in a far more helpful way if it is done backwards. In the classic approach to strategy, the first step of the strategy development process is SWOT Analysis. The purpose … [Read more...] about The Classic SWOT Analysis: Better Backwards